What do I do & who for?

Quantitative MR projects sometimes require complex methodologies or analyses that go beyond tabulations. Such techniques can be specifically requested by the client in their brief or suggested, where appropriate, by the agency, in order to add value and help win the project. It is in the provision and practical application of these techniques where my expertise lies.

My clients are usually small/medium-sized market research agencies who do not have an in-house statistical resource. I am frequently involved at the proposal stage to help win a project, then at the questionnaire design and analysis stages of it. I am often 'in the loop' with the end client via 3-way conference calls.