Segmentation/Cluster Analysis

Example

 MEAN SCORES
   SEGMENT
    Total "CC" "DH" "BJ" "OM" "MA"
  n 2552 420 441 496 614 581
  %   16% 17% 19% 24% 23%
               
s1 I always/almost always … 3.52 3.81 3.99 3.19 3.16 3.63
s2 I tend to feel guilty if … 2.45 2.30 2.15 2.86 2.59 2.28
s3 Taking care of my appearance is … 4.09 4.35 4.15 3.85 4.02 4.13
s4 I am organized when it comes to … 3.40 3.82 3.89 2.92 2.94 3.60
s5 I am confident about … 3.23 3.94 3.66 2.40 3.13 3.22
s6 I get a real buzz out of … 4.23 4.15 4.51 4.27 4.00 4.31
s7 Sometimes, my … is a disaster! 3.04 2.19 2.56 3.84 3.45 2.93
s8 I am interested in … 3.91 4.00 4.41 3.83 3.45 4.00
s9 It is difficult to plan … 2.73 2.36 2.38 3.96 2.54 2.42
s10 My current priority is to … 2.70 2.35 2.50 3.90 2.28 2.50
s11 I tend to … 3.67 3.29 3.39 4.08 3.88 3.59
s12 I don’t get particularly upset when … 2.67 2.89 2.64 2.46 2.70 2.71
s13 I enjoy having … 3.86 3.93 4.08 3.64 3.81 3.89
s14 I don’t like to … 2.69 2.44 2.82 2.95 2.52 2.75
s15 There are certain people … 2.50 2.08 2.66 3.05 2.32 2.44
s16 Some of the most important … 2.23 1.90 3.05 2.45 1.80 2.13
s17 The things I own say … 2.67 2.20 3.25 3.17 2.18 2.69
s18 I usually only … 3.20 3.27 2.89 3.07 3.51 3.17
s19 I like a lot of … in my life 2.94 2.43 3.82 3.34 2.35 2.92
s20 I have all the things I need to … 3.16 3.84 2.96 2.54 3.41 3.09
s21 I’d be happier if I could … 3.40 2.84 3.69 3.87 3.17 3.41
s22 I regard … as an extravagance 3.26 3.54 2.37 3.40 3.78 3.06
s23 I regard … as an extravagance 3.20 3.39 2.44 3.32 3.75 3.00
s24 I am cautious about … 4.17 4.23 3.73 4.16 4.41 4.25
s25 I am cautious about … 4.10 4.19 3.79 4.05 4.32 4.10
s26 I know where to find out about … 3.36 3.51 3.72 3.08 3.35 3.25
s27 I know where to find out about … 3.30 3.46 3.57 3.05 3.28 3.23
s28 I’m worried about the toxic effects of … 4.14 4.24 3.74 4.12 4.33 4.20
s29 I’m worried about the effects of … 4.09 4.06 3.81 4.10 4.27 4.12
s30 I would only have … if … 2.06 1.97 2.05 2.29 1.90 2.08
s31 I would only have … if … 2.08 1.99 2.08 2.31 1.91 2.13
  Factor 1 - +0.03 -0.31 -0.00 +0.13 +0.07
  Factor 2 - +0.31 +0.47 -0.27 -0.45 +0.13
  Factor 3 - -0.46 -0.37 +0.99 -0.05 -0.18
  Factor 4 - -0.58 +0.23 +0.40 -0.14 +0.05
  Factor 5 - +0.03 +0.18 -0.11 +0.02 -0.09
  Factor 6 - +0.04 -0.01 +0.06 -0.12 +0.05
  Factor 7 - +0.14 -0.52 +0.02 +0.42 -0.17
  Factor 8 - -0.27 +0.71 +0.27 -0.49 -0.07
  Factor 9 - +0.22 -0.29 -0.13 +0.21 -0.05
  Factor 10 - +0.08 +0.05 -0.14 +0.05 -0.03