Example CBC (Choice Based Conjoint)

  BASE SCENARIO WORKING SCENARIO CHANGE (WORKING minus BASE)
 group 3group3 
  subgroup 1 subgroup 1  
NEW PRODUCT PROFILE  
Attribute 1 level 2 level 1  
Attribute 2 level 2 level 1  
Attribute 3 level 2 level 4  
Attribute 4 level 2 level 2  
Attribute 5 level 1 level 3  
Attribute 6 level 4 level 2  
SIMULATION RESULTS % % %
NEW PRODUCT 4.1 16.5 +12.4
Existing product 1 10.7 8.7 -2.0
Existing product 2 10.9 8.6 -2.4
Existing product 3 14.0 12.2 -1.8
Existing product 4 29.5 27.2 -2.3
Existing product 5 10.0 9.3 -0.7
Existing product 6 17.2 14.5 -2.7
Combinations 3.4 2.9 -0.5
TOTAL 100 100 -

 

Example of CBC (Choice Based Conjoint) graph